Inspiring Women in Business

Although women have come a long way in the business field in the past fifty years, the vast majority of business people (approximately 85% in 2008) are still men. Catalyst, the not-for-profit New York-based women’s research organization, performed a study in 2009 and discovered that in 1998 11.2% of corporate officers in Fortune 500 companies were women; this percentage rose to a peak of 16.4% by 2005. It has since fallen, and in 2008 it rested at 15.7%. Although this is progress, at this rate, it would take 40 years for the number of female corporate officers to match the number of male officers.

Fortunately, there are women who have played a significant role in industry, and continue to invest in businesses and become entrepreneurs in all fields. There are women in business who have achieved great success, made millions of dollars, and have strived to make the world a better place.

Leslie DeeAnn, owner and co-founder of the Trivani Foundation and Trivani International is an incredibly successful entrepreneur and a prime example of a strong business woman. Leslie DeeAnn started her first company, an industrial chemical business, in the 1970s and was soon supporting over 20 salesmen and manufacturing over 400 chemicals and products for some of the largest hotels, restaurants, universities, and grocery chains in the western United States. After having researched the use of the chemicals her company was producing, she was appalled at how many toxic and harmful chemicals were being placed in everyday products such as cosmetics, household cleaners and personal care items. This mis-use of chemicals motivated Leslie DeeAnn to form a new business in hopes of spreading the message about harmful, toxic chemical ingredients in common consumer products.

In an effort to educate the public and provide a solution for families, in 1987 Dee and her family started a new business in the network marketing industry making safe, effective personal care products. By 2000, Dee’s company was competing with the major companies and bringing in hundreds of millions of dollars. Dee was honoured as the first woman to be featured on the cover of Tycoon Magazine. In 2006, Dee sold her company and decided to devote her energies to creating a revolutionary new type of philanthropic venture, one that turned consumption into compassion. Dee and her sons built the Trivani Foundation which supports humanitarian projects all around the world. All of the financial backing for the foundation comes from the sales revenue generated by Dee’s new line of eco-friendly, toxin-free personal care products and nutritional products-all backed by Dee’s “Do No Harm” guarantee. The business side of this operation is known as Trivani International.

Trivani International’s multi-level marketing structure gives people an opportunity to build a prosperous income for themselves while helping to generate significant funds for charitable giving. Dee and her sons have created the world’s first Purpose Marketing┬« company. Not only is Leslie DeeAnn a successful business person, she is also concerned with women and children’s issues, and she encourages other women in business. Her charitable organization is dedicated to helping save children around the world, and also donates money to women in low income countries so that they can start their own businesses and generate incomes to help provide for their families.

As a leader in business, Leslie DeeAnn encourages women to reach their full potential. The Women’s Information Network (WIN) recently asked Leslie DeeAnn to be one of the inspirational speakers at their International Convention in Los Angeles, California. Trivani is the official corporate sponsor of the event which encourages women to “Be the Change” in their own lives and act as an inspiration to other women as well.

Marketing Confidence – Go From Shame to Fame With 5 Winning Traits of Successful Women in Business

Over the years I’ve met a lot of success-driven multi-passionate women in business online who are frustrated. They desperately want to master their marketing. They want to take action and do the things they know they need to do to grow their business but they are stuck. And the prime saboteur much of the time is SHAME.

o about the look of their website (or not having one);

o because of their growing to-do list;

o because of incomplete projects (launchitis);

o because they’re scared and procrastinate;

o because they don’t know what to do first or next;

o because they can’t figure it out on their own;

o because they feel like a fraud;

o and so on… shame, shame, shame!

Shame in any of its forms sabotages confidence and forward momentum.

How do you successfully market yourself online if you secretly don’t want people to see your website?

How do you solidify your expertise when info products are incomplete or you have “launchitis” and are scared to go public with it?

How do you share YOUR passion in an authentic way when you’ve been “modeling success” after celebrity gurus sacrificing the life and business YOU really want to have?

How do you get new clients when you feel like a fraud?

And so on…

So the REAL shame is how these limiting beliefs and barriers create a less than desirable reality and results. And until the shame goes away it will continue to be a barrier to success.

The good news is the transition from shame to fame can happen fast!

Here are five common traits successful women in business online share in common. They are essential to winning the shame game and are easily adoptable. If shame is holding you back it’s time to try these on for size!

1. Clarity: What is YOUR definition of success? What do YOU want your life and business to be like? What is the difference you make for your clients? What are your specific goals – short term and long term? If you could wave a magic wand what would you change about your business? Do you have a clearly defined description of your ideal client? Do you know how to find them? What is your revenue goal? How do you plan to achieve this? And so on… I could ask you questions all day to help you gain clarity. When is the last time you thought about these questions? When is the last time you actually wrote this down? Do it now. Get clear in an as many areas as you can.

2. Believability: Belief is the bridge between our dreams and our dreams come true. Do you believe you can be successful? Do you believe in the difference you can make for others? What does your inner voice tell you? Is it keeping you stuck? Recognize that your “inner critic” that voice within you is trying to keep you playing small and safe. Statistics show that more than 80% of our self talk is negative. Begin to realize what is truth and what is self-preservation. Just this one step alone will increase your believability which will allow you to stretch your comfort zone which is where our goals and dreams live.

3. Originality: How do you stand out? How do you do things faster, better, easier than others? Do you allow your personality to shine through your business or are you “buttoned-down” and “reserved”? What is your fresh approach to solving the biggest problems your ideal clients are facing? Are you taking a cookie-cutter approach when you create or are you being innovative and unique? One of the biggest personal revelations I’ve had in my business was the day I woke up and realized that the companies, products and programs I had created didn’t come from originality they came from comparing myself to others. Originality fuels passion. Comparing and copying sabotages authenticity and confidence. Be Original. Be You.

4. Conviction: What do you do that no-one else does? What is your claim to fame? What is your expertise? What is the promise that only you can deliver? Successful women in business online define it and claim it. They declare it and share it with passion and certainty.

5. Tenacity: Successful women in business online are tenacious and driven. They have a level of persistence that borders stubborn. They do whatever it takes and they don’t give up easily. They go the extra mile. They constantly explore how they can do things bigger and better and faster than others. The next time you feel overwhelmed or want to put something off, remember this quality of tenacity and do it anyway!


Take out a pen and some paper. Note: Self-honesty is essential.

1. Spend time on each trait questioning and brainstorming how you can incorporate them into your business.

2. What specific actions do you need to take to infuse them into your business?

3. Is there a specific area that you need to work on most? What is it? Who can help you with that?

Finding a Few Women’s Business Grants For Your New Business

So you’ve finally decided to start your own business. It’s a daunting task; but it looks like you’re up for the challenge. You’ve developed you’re business plan, you’ve even thought of a name for your new business venture. Now the next step is to find some way to finance the best business idea since the invention of the wheel. As a female entrepreneur, you know that there are quite a number of women business grants available, but the trick is to find out which ones will do you the most good.

One of the first places that most potential women business owners look for grant funding is the internet. A quick use of any of the major search engines will spill over about 10,000 websites that offer to search and find grants specifically for women available, for a nominal fee of course. However, as a potential business owner, the idea of spending scarce resources unnecessarily doesn’t sit well.

So the question becomes, is there a way to find out what grants are available, without spending your hard earned money? Of course there is, but you will have to spend a bit of time and effort tracking down the information. The following few paragraphs will detail some of the commonly overlooked resources for finding the financial assistance you need.

The Public Library

Surprised? Your local public library is a great source of information concerning women business grants and other financing opportunities. In fact, many libraries have complete sections dedicated to small business grants, for both women and minorities. Simply stop by the reference desk at your local library and ask to see their business resources section.

The Local Chamber of Commerce

Another great resource for finding funding for your new business venture is the local chamber of commerce. In most cases, your local town or city wants to encourage the development of local industries, including women entrepreneurs. Because of this desire, many cities offer specific women business grants designed specifically for start up costs, costs of property maintenance, and even the cost of everyday business expenses. While there might be a nominal application fee, the information is free. All you’ve got to do is ask.

Specific Business Organizations

Perhaps your potential business is one that has been well established in the national community. If that is the case, there is a good chance that funding is available from various professional or business organizations specific to your line of work. Check with the financial officer of the professional organization. They should be able to direct you to a few women business grants that could get the ball rolling.

These are just a few of the various resources that are available to any man or woman wanted to make the leap and start their own business. By doing a little legwork, and taking a little more time in the research process, you’ll be able to find the women business grants you need to start your dream business.